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What Analytics and Reports are crucial for any business

Updated: Apr 17, 2023

There are several crucial analytics that businesses should track to measure their performance and make informed decisions. Some of the most important analytics to track include:

  • revenue

  • expenses

  • profits to understand the financial health of the business

It’s also important to track:

  • customer acquisition cost

  • customer lifetime value

  • customer retention rate to measure the effectiveness of marketing and sales efforts

Other crucial analytics to track include:

  • website traffic

  • conversion rates

  • social media engagement to understand how customers are interacting with your business online.

In addition to these key metrics, businesses should also track other important analytics such as:

  • inventory turnover

  • gross margin

  • and net profit margin

These metrics can provide valuable insights into the efficiency of your operations and the profitability of your business.

It’s also important to track employee productivity and satisfaction to ensure that your team is performing at their best and that you’re providing a positive work environment. This can include tracking metrics such as:

  • employee turnover rate

  • absenteeism rate

  • employee engagement

By tracking these crucial analytics, businesses can gain a better understanding of their performance and make informed decisions about how to grow and improve. It’s important to regularly review these metrics and use the insights gained to make data-driven decisions about how to optimize your operations and achieve your business goals.


Any physical data (employee data) is not tracked by us, unless you request to do so, and we will gladly guide you through the process of providing us with the necessary information for us to be able to track the data. Any and all on site analytics are tracked by us and reports are sent to you via email. These stats consist of- traffic sources and popularity rankings of the sources, geo-analytics and geo popularity of your business, Marketing campaign effectiveness and website reach and growth.

These reports are sent out weekly and monthly.

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